WPP agencies and partners come together to support the World Health Organization’s COVID-19 education campaign.

WHO’s strategy was to encourage creators to produce videos that educated the public on five key safety pillars. The first was hand washing; others to follow were social distancing, not touching your face, sneezing into your elbow, and staying home when sick. 

INCA was tasked with getting this brief into the hands of as many influencers as possible in as short a time as possible and to track the campaign’s progress across influencer channels such as Twitter, Instagram and TikTok. 

Tapping into high affinity content partners from parenting and lifestyle categories, INCA highlighted the brand’s anti-bacterial formulation and affordability to appeal to the SEC BC target market. Contents drove audiences to e-commerce platform through Instagram Story Swipe-up.

INCA UK has pioneered Content Boost with NOW TV – working with chosen influencers to create ad content published and distributed through the influencers’ channels, managed by the INCA Team.

This approach allows NOW TV to reach significantly more of the right people, without compromising the authenticity and impact that influencers bring to audiences.

Peugeot UK commissioned INCA to deliver an influencer campaign to promote the Peugeot 508; taking the car for a test drive and talking about certain key features, as well as raising awareness of Peugeot’s complimentary date offer; take an extended Peugeot 508 test drive and receive a complimentary date for two.

The content was then distributed to targeted audiences through the influencers’ own channels to maximise performance and reach against target audiences.

Content Extend allows INCA to maximize the scale of the campaign and distribution of the influencers’ content beyond social channels. Using the campaign creatives, we amplified Wolf Blass content across brand-safe premium publisher sites.

Introducing more creatives into rotation increased CTR from an average of 0.1% through to 0.7%. As the pool of creatives has increased, we optimised delivery to focus on best performing content.

Brabantia work with INCA to deliver high-quality, efficient influencer campaigns across multiple markets in EMEA. INCA’s ability to consolidate operations, influencer selection, content approval and reporting means Brabantia can measure and gather insights consistently.

Over time, we’ve been able to give Brabantia the information and support they need to make decisions about how they will focus their influencer marketing efforts to generate the best possible impact, and drive meaningful outcomes across the region.

Häagen Dazs wanted to launch their new Gelato 150 ice cream in a cluttered summer market. INCA launched an Influencer led campaign that created stand out, endorsement for the product and encouraged people to trial it.

We worked with Nielsen to measure impact on brand and key product messages as a result of the campaign. We measured significant uplifts in perception of premium positioning, quality and purchase intent.

Netflix knew that lockdown would put parents under pressure to entertain their kids. They worked with INCA to find ways to create inspiring content that promoted their new content as well as activity imagination and creativity.

INCA was also able to advise on best practice when working with parenting influencers to create safe, compliant and appropriate content.

Working with beauty influencers on behalf of Kenneth Green Associates, INCA helped promote the new Jimmy Choo Special Edition Blossom perfume as the go-to Spring / Summer perfume. 

Influencers posted their original content across Instagram channels and we boosted this content across Instagram, targeting their own followers, as well as lookalike models based on those engaging with content.

INCA’s breadth of experience across sectors means we’re able to bring expertise to complex client requirements.

Our experience in the automotive sector (among many others) means we understand the unique logistical requirements involved in organising test drives, filming and licensing and encouraging bookings and consumer engagement.

INCA’s partnership with General Mills in the UK allows the client to run campaigns for any of its brands or campaigns on the same basis; guaranteeing the same standards of brand safety, efficiency and quality, and generating consistent reporting to compare relative effectiveness across their entire portfolio.

For British Airways & Visit Britain, INCA brought influencers from USA, India, and South Africa to the UK to explore and create content about their adventures. INCA also secured travel visas, location filming permissions, accommodations for influencers, and release forms.

When McVities were launching new Jaffa Cake Nibbles, they wanted to create content that was unorthodox, unexpected, and playful. INCA carefully selected influencers who had large, engaged audiences and the capability to produce highly creative, alternative content.

Audemars Piguet had content they wanted to distribute across multiple regions around the world including the UK, USA, HK, DE, FR, IT, and JP. INCA found the best influencers with the right audiences to meet the brand’s goals and luxury standards.

Elon targeted 8 influencers in Sweden to drive awareness for their versatile lighting assortment. The influencers were selected based on INCA’s proprietary data to find the most relevant audiences for Elon. We conducted a brand lift study, analysing how our INCA campaigns affected brand perception. The results were nothing short of astonishing where we were able to increase brand awareness in the target group with 66% and 87% of all respondents claimed to be willing to consider purchasing lighting from Elon in the near future.