Insights


INCA India, in partnership with exchange4media, released the India Influencer Marketing Report during our 1st edition of the Influencer Marketing Conference on 17th September 2021.

This report is the first ever to quantify the current and predict the future path of influencer marketing in India. It also looks at all aspects of the industry including trends and the impact of regulation.

Peppered with insights from leading Indian marketers, the INCA Influencer Marketing Report 2021 provides brands and marketing leaders with a bird’s eye view of the industry landscape.

The Influencer Marketing industry currently valued at 900cr is poised to grow at a CAGR of 25% for the next decade, reaching a size of INR 2200 crores in 2025.

A unanimous 100% of marketing leaders surveyed ranked influencer campaigns as a top priority for 2021 and beyond. Trust, credibility and relatable stories are big reasons why influencers dominate the segment compared to traditional celebrities with millions of followers. India, with 400 million active social media users (most of whom follow at least one influencer) provides a massive opportunity for brands.

The report discusses trends that are here to stay, like the rise of nano and micro-influencers as brands try to capture niche online communities. It looks at new content formats and the recent ASCI guidelines and its impact on brands.

As complexity layers in planning and executing influencer campaigns increase, technology, data analytics and intelligence are emerging as the go-to tools for marketers to derive better ROI. Influencer measurement metrics are a raging debate, and brands are increasingly aligning them with sales objectives. No surprise then that influencer marketing is fast climbing the priority charts in the marketers’ strategy books.

Download the report here – https://bit.ly/3u066UI