Insights

Jean Cabico  |  May 11, 2022


Vietnam – 
GroupM’s influencer marketing solution INCA has appointed Loan Menuge, senior digital planning and integration manager at Japanese advertising and public relations company Hakuhodo Inc., to lead its expansion in Vietnam. 

In his new appointment, Menuge will be responsible for INCA’s overall business growth and customer success. He will also be overseeing a strategic go-to-market plan that fosters deep customer engagement, strengthens partnerships, and builds a powerful network of alliances

Menuge has over eight years of experience in orchestrating and optimising multiple full-fledged projects. His expertise ranges from implementing innovative initiatives for digital transformation, to conceiving omni-channel communication directions for the world’s top brands. During his stint at Hakuhodo, Menuge was tasked with establishing and growing the group’s digital capability from the ground up.

Commenting on his appointment, Menuge said, “I am thrilled to be joining the GroupM family as INCA’s Lead in Vietnam, where I will work closely with brands to maximise the returns on their digital investments. Influencer marketing is exploding in Vietnam, and I’m excited to collaborate with GroupM to implement INCA’s influencer marketing solutions to the country.”

Tomasz Kuisz, GroupM’s chief product officer for Vietnam, commented they are happy to welcome Menuge on board to lead the growth of INCA in Vietnam, and his experience and insights are invaluable in helping Vietnamese brands scale up their digital campaigns through their best in class AI-enabled influencer marketing technology.

“Thanks to experts like Loan we can maximise the potential of our unique technology to guarantee not only effective marketing but also connect brands with relevant, authentic influencers and publishers. I am confident that Loan will be influential in driving INCA Vietnam’s next chapter of growth,” said Kuisz.

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