Insights

6 May 2022

INCA has hired Jaime Cohen to lead the INCA business in the US. As influencer marketing lead in the US, Jaime will also serve as part of INCA’s wider global leadership team.

“I am thrilled to welcome Jaime to the team. She brings a wealth of experience working with clients and agencies, along with invaluable industry knowledge having grown influencer operations at Time Inc. for almost a decade. I believe her vast expertise will serve the INCA business and US market tremendously.”

DAFYDD WOODWARD, GLOBAL MD, INCA

About Jaime Cohen

Jaime joins INCA with an extensive media and consumer marketing background and over a decade of experience developing breakthrough influencer campaigns.

Jaime founded the Talent & Influencer Marketing Department at Time Inc., working across top brands including InStyle, People, Sports Illustrated, and TIME to produce influencer campaigns and branded content initiatives for world-class brands. For eight years, she mentored and managed a high-performing team, oversaw the company’s influencer strategy and operational roadmap, spearheaded a company-wide ad product and influencer network, and led the department through the acquisition with American media conglomerate, Meredith.

Throughout her career, Jaime has worked with Fortune 100 brands across all client verticals from pharma to fashion, CPG, and automotive, creating full-funnel influencer campaigns, celebrity collaborations, strategic partnerships, and social content solutions that deliver measurable results.

Additionally, Jaime has consulted with VC firms on the future of influencer marketing and industry trends and, most recently, she championed a powerhouse portfolio of celebrity, media, and entertainment properties at Authentic Brands Group.

Jaime Cohen commented: “It’s an exciting time to be in the influencer industry. Brands are increasingly leaning into the space to build credibility and trust with consumers, which has led to the prioritization of authentic creator partnerships and full-funnel strategies that are woven into holistic marketing plans. I am thrilled to join INCA to support WPP agencies as the industry continues to evolve and to produce innovative influencer campaigns for its clients.”

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