Insights

31 March 2022

INCA has named Paul Scannell, previously the UK’s market lead, as its first regional lead in EMEA.

In this newly created role, Paul will become a champion of the region, playing an instrumental part in developing the INCA proposition and delivering further growth and success across EMEA.

“Paul has been a driving force for INCA since its inception. His contribution to UK growth, extensive knowledge about the industry and passion for INCA will no doubt be invaluable as ever, as he takes on the exciting new challenge to drive the business forward at the regional level.”

DAFYDD WOODWARD, GLOBAL MD, INCA

About Paul Scannell

After over a decade in various media roles across TV, cinema and display advertising, Paul joined GroupM in 2016 to support the launch of plista, the data-driven native advertising platform, in the UK market.

After nearly 3 years developing the native offering in the UK, Paul was appointed to head up a new emerging proposition around Influencer Marketing, which in July 2019 became known as ‘INCA’.

The UK INCA team, which has grown from 4 to 19 people since launch, continues to flourish, delivering outstanding performance and doubling net sales each year. Additionally, the team have pioneered new platform and product developments, including the INCA activation platform, content boost and content extend capabilities. INCA UK has also taken a leading role to help the Influencer Marketing industry mature, as founding members of the Influencer Marketing Trade Body as well as a market-first talent partnership initiative.

Paul Scannell commented: “I am immensely proud of what we have managed to achieve in the UK. INCA has developed from the genesis of an idea, into a market leading Influencer team, helping to define industry standards and shape the next era of Influencer Marketing. I am thrilled to be taking on the new regional lead role to help build on the amazing work that is already in place across EMEA and work closely with our INCA market teams, WPP agencies and clients to ensure the continued growth and success of the business.”

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